In automobile history, few names simultaneously evoke a commitment to excellence in performance and a refined glamour as much as Ferrari does. Founded in the Italian town of Maranello, Modena, in 1939, this iconic automaker has established itself as a symbol of style and success. Over the years, Ferrari’s cars have become more than mere vehicles, they are masterpieces of engineering, artistry and craftsmanship.
Unmistakable aesthetics
Amongst the most recognisable traits of a Ferrari is its shade of red. This crimsonhue is no arbitrary choice, but a tradition deeply rooted in the brand’s history. Back in the day, Italian racing cars were obliged to be painted red. While this rule was lifted, Ferrari chose to honour this tradition, making ‘Ferrari Red’ a pillar of the brand’s identity.
The cavallino rampante —prancing horse — logo, also an emblematic feature, holds a story of its own. Inspired by the legendary Italian World War One pilot Count Francesco Baracca, the black stallion on a golden backdrop stands for he strength, grit and speed of the Ferrari cars. Enzo Ferrari, himself an army man, adapted this symbol from Baracca’s plane, changing the colour from red to black to fit the brand’s logo.
Not for everyone
The process of manufacturing a Ferrari is an exercise in precision and artistry. It takes approximately three weeks to make one, ensuring every detail meets the brand’s standards. For those seeking customisation, patience is a virtue, as personalised models may take up to five years for delivery. The company’s flagship model, the Ferrari 812 Superfast, has a top speed of over 211 mph and can go from 0 to 60 mph in just 2.9 seconds.
More than Money
Owning a Ferrari, however, isn’t just about having the money and the will to spend it: it’s an exclusive privilege. Prospective buyers must meet specific criteria, either a history of prior ownership or a personal recommendation from a reputable Ferrari dealer. Age can also be a factor, with serious consideration typically reserved for those above forty years of age.